By Maggie James
Iain Rob Wright was one of the first novelists I interviewed after I started this blog. (Click here to read my original post). Iain has now written over a dozen novels, including one with bestselling author, J.A.Konrath. Wow! I'm in awe of this man's prolific output. His career continues to go from strength to strength, and Iain has now branched out to provide a comprehensive course for self-published writers. I've invited him back to talk about the course, A- Z of Self-Publishing, and what else he has in store for his fans. A very warm welcome to you, sir!
Firstly, please tell us why you have created your A-Z of Self-Publishing course.
Hi Maggie, thanks for having me.
I hope you’d agree, Maggie, that I have been helping writers for many years now. Ever since writers like J.A. Konrath helped me get started with my own career, I made it a philosophy to pay it forward and help those around me in the same way. For the last several years, I have made it a habit of sharing the things that have worked for me. The online course, A-Z of Self-Publishing, is the best way for me to do that on a large scale. It’s become too difficult to share everything in a weekly blog post, or mentor new authors individually, because I now have several thousand people following me on social media. It’s impossible to allocate enough time to help everyone, so I filled the course with everything I could think of that would help authors new and old, not just with selling more books, but creating them in the first place. I hate having to charge for it, but I made sure that the course is the best value for money authors will find anywhere.
What modules will the course cover?
The course currently has 9 units comprised of several lessons each (almost 50 in total). The lessons begin with writing your manuscript and take you right through the entire process of self-publishing (A-Z) from creating ebook, paperback, and audio files to building a website and mailing list. It finishes up by helping you sell your work using competitions, promotions, ad campaigns, and other ways to quickly grow your fan base. It gives detailed tutorials on all the tools and programs that a self-publisher might encounter, and gives insight and advice on how to get the basics absolutely spot on (like book descriptions and keywords).
How is the course delivered? Is it mostly through videos, PDFs or some other medium?
The course features about 30 hours of HD video and also includes supplementary material like pdfs and spreadsheets. This can all be accessed online on any device. I will add more content as I learn more. I still discover new methods and practices every day as I am in no way done with my own self-publishing career. The A-Z of Self-Publishing is almost a pledge to keep enrolled students up to speed on things as I get a handle on them myself. I am always looking at new ways to make money and gain readers, and I will put that knowledge into the course via future updates.
Are there discounts and supplementary material available?
All of the 3rd party tools mentioned are either free to use or feature exclusive discounts exclusively for students of the course. For example, you can get 30% off Scrivener. None of the paid tools are necessary to get through the course, but they are useful for those who want to invest in the very best software and programs.
How can your students get extra help if they need it?
There is a private Facebook group open only to students. They can talk to me directly in there, or speak with other students. I may also open a forum on the main website.
Will you cap the number of places available? Should interested students sign up sooner rather than later?
I won’t cap the number of places, but I will be opening enrolment only for a short 4-week period as I don’t want to overwhelm either the site or myself. This is the virgin launch so I don’t want to under-deliver on anything. I will place all of my focus on the first batch of students and then scale upwards in the future based on how things go.
Is there a money-back guarantee available and if so, how long for? Do you offer different payment options?
I offer a 30-day full refund with no questions asked. I’m not in this to take advantage of people so if they regret their decision I will undo it. Hopefully that won’t happen as I’m confident that the course offers superb value. There is also a payment plan to spread the cost over 12 months for those just starting out with their self-publishing careers. Like I said, I’m not looking to take advantage of people.
Tell us how you have built a highly successful career from self-publishing.
Luck was 90% of it, but the other 10% is probably down to the fact I never shut off. I am constantly paying attention to what is going on and what is working for other authors. I love writing, but that is the part of my job where I actually relax. Everything else is hard work, but vital to success. Last year, I wanted a new website, but rather than pay someone to build me one I learned how to do it all myself. Now I have a great website that grabs me about 100 new mailing list subscribers a day, but it took me months of learning and effort to get in place. Likewise, I learned how to create covers, format ebooks, create ads, and everything else because I like to be in control. I like to learn rather than delegate, and that’s the reason so many authors come to me for advice. It’s also the reason I am able to create a valuable course full of so many varied topics within self-publishing. No other course will teach you how to write a manuscript, create ebook files, build a website, run competitions and promotions, develop ad campaigns, and make money from affiliate products and Google. I teach it all from A-Z.
How do you see the future for self-publishing and hard-working indie authors?
It will be business. The smart and passionate will make money, the chancers might make money, and the lazy won’t make money. It’s becoming a normal and fair industry where success is down to the individual. That’s why it’s now so important to know what works and what doesn’t. It’s not about winning the lottery and having a publisher sell your book for you anymore. It’s about building and running a successful business – and how many businesses invest in training and education for their employees? Loads. Anyone who has worked in big business knows how often seminars and courses are available to staff. It’s vital to be at the forefront of what works. It’s vital to know your customer. And it’s vital to know how to target your ideal customers. Knowledge is power.
What can your fans expect next from the pen of Iain Rob Wright?
I will be writing the 3rd Sarah Stone book, then the 3rd Gates book, then a novella called Tar. Then… who knows?
Thank you, Iain! It's been a pleasure talking with you again.
You can get a taster of the full A-Z of Self-Publishing course for free by grabbing 3 TRAINING VIDEOS FOR AUTHORS. It’s a free mini course that people can sign up for on the homepage – www.azofselfpublishing.com.
You can find out more about Iain and get five of his novels for free from his website: www.iainrobwright.com
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