Setting up an online book club

If you've considered doing this, then read on...

As an author, I benefit greatly from being a member of various Facebook book groups. The better ones ban spam posts, concentrating on encouraging a great mix of readers, book bloggers and authors. It's a wonderful way to grow connections and engage with readers. My favourite is UK Crime Book Club. It's friendly, supportive, and packed with fellow authors, readers and bloggers. At present, it has over 9,300 members and is growing steadily. In this post, I interview the lovely David Gilchrist and Caroline Maston, leading lights behind UK Crime Book Club , about running the group and what they have planned for its future. So what makes it so special? Over to you, David and Caroline!  
 
Tell us how UK Crime Book Club got started.
 
DG: We wanted to have a group that works for UK-based crime writers, to help promote them and give them a platform to speak to readers and writers both. I would love to have the group be something of a UK crime fiction magazine to keep everyone interested.
 
CM: I am lucky in that i was bought up in a book loving household; we’ve always been our own kind of mini book group. Then we discovered groups on Facebook and me and my dad got involved in some and thought we could run our own, that focussed on the kind of stuff we like to read and was a place to help authors, bloggers and readers as well as being full of interesting stuff. 
 
How broad is your definition of ‘crime book’? Do your members read thrillers and suspense novels as well?
 
CM: As broad as it needs to be; I used to mainly like forensic based ones, The thing I love about this group is it pushes you to try new things; in the year we’ve been running I’ve read high octane thrillers (with spies), books featuring no policemen or investigators, forensic thrillers and everything in between, all by group authors. I would say our members are willing to give most things a go including thrillers and suspense; personally I’d like to see a bit more paranormal crime/urban fantasy crime in the group. 
 
How do you maintain member interest and engagement? 
 
DG: This is the difficult area, trying to think up topics for discussion, posting about the authors that are members of the group, the occasional quiz, posting details of new books coming out. Member participation is quite difficult to maintain, but we are working at it.
 
CM: We try to keep the group going by having active admin and posting discussion topics, having events etc. It can be hard but we have a fab group of regulars that keep us going. 
 
What plans have you got in store for the group?
 
DG: I would like to set up an award equal to that of the CWA, an Online Crime Writers award. In conjunction with Crime Fiction Addict (another Facebook group) we will be working towards that this year. Last year we ran our own monthly Author of the month awards, this year it is to be the Online CWA with polls on both groups at the same time, with the monthly winners to be in the votes. I have felt for some time the CWA do not give the credit to indies and self-published authors that they deserve. The fightback starts here. (Good to hear it! - MJ). Down the line the hope is for other groups to join us in this.
 
CM: I'm in total agreement with my dad here. I’d also like to encourage the support that is already there so authors know who to ask for expert help in the group and to help put people in contact with each other. If we keep spreading the word about our authors and helping them out then we are doing something worthwhile with the group.

Tell us about the regular online author chats you host.
 
CM: I arrange the chats. Any group author member can take part; all they have to do is drop me a message or ask in the group and I’ll arrange one for them. They run on Wednesday evenings between 7-8pm and have proven to be a lot of fun in the past. There have been some real highlights, yourself amongst them. (Thanks, Caroline! - MJ).
 
Can authors promote their books in the group?
 
CM: we try to keep promotion to a minimum as we have seen groups that get flooded by it and that can spoil the enjoyment for people as well as inducing a sort of promotion blindness. However we recognise that authors need to promote their books so every week we have an author promotion thread. Anyone can post book offers on it and it has a clear picture so you know which one it is. In addition the admins will post some offers or reminders of books, especially if a publication date is looming. We are always happy to help an author out and share their book.
 
How do you attract new members?
 
DG: This is no longer a key factor for us. It's more about having existing members engage in the group.
 
CM: I’m not sure we ever really thought about having a massive group. To be honest we are just two massive book geeks running a group, so I would honestly say we have never really set out to draw in members. We’re happy to see new people but as my dad says we are all about member engagement. 
 
What useful stuff do you offer for authors?
 
CM: We have a 'useful people' file that lets you know all the people with expert knowledge in the group who could give you advice on a tricky research point. We also have a list of bloggers who will read and review for people. In addition to that we run author chats and offer promotions as well as running the author of the month poll. We have also in the past distributed review copies for authors and are happy to offer that service again if it was required. What useful stuff do you offer for readers and bloggers?
 
DG: For bloggers we are a platform for them to post their blogs. We run an author promotion thread where authors can post details of offers, and readers can quickly browse to find books that interest them. CM: We have a file for bloggers and as we have lots of member authors we have posted opportunities for bloggers to join blog tours as well as offering review copies of novels. We have had book group chats in the past for readers and offer author chats as well which is a great way to get all those tricky questions about your latest read answered.  
 
What do you enjoy most about running UK Crime Book Club?
 
CM: For me its the chance to have real interactions with the people whose books I enjoy, as well as having the sheer privilege at times to see careers blossom and to help get books off the ground and running. I think we have a fab bunch of people in the group who I love chatting to. (I agree - it's a great group, made special by the hard work of David, Caroline and the other admin people - MJ).
 
What advice would you offer to anyone setting up a Facebook Book Club?
 
DG: There are many groups that are only a platform for authors to promote books. I do not believe this works; I do monitor them and the member participation seems to be very low. To set up a new group, clearly define the parameters and try to find its USP (Unique selling point).
 
CM: They take a lot of running. Only commit if you have people who will help you run it. I think the best groups have a niche to meet people's interests and are run by people passionate about the group's subject. Book groups can stagnate if they are over controlled but at the same time I see way too many groups that are just places where people are mean to each other. You should be prepared to monitor group activity and make sure your group is a pleasant place to be. 
 
What’s been the most fun thing to happen in the club?
 
CM: For me it was meeting some of the authors in person, and the very first author chat we ever did was a lot of fun too, mostly because we learnt a lot from it about how to make the chats run more smoothly. The author who did that one is returning for a follow-up performance soon.  
 
Thanks, Caroline and David! It's been great talking with you.
 
I can vouch for the commitment that David and Caroline show in running UK Crime Book Club. The group is friendly, engaged, and without the constant promotional posts that spoil some other book groups. It's a good place to interact with bloggers, readers and other authors.
 
Interested in joining UK Crime Book Club? You can find out more via this link: UK Crime Book Club.